Soda, whether it is diet or regular, is comparable to candy. In many circles it is called “liquid candy”.

Many people mistakenly drink diet soda thinking that since they are drinking less calories, it won’t be as bad for you as a regular soda . Some people mistakenly take it to the next step thinking that diet soda is actually good for you.

A study that came out of University of Texas Health Science Center that followed 475 people for over 10 years. Those people were divided into three groups. Those who did not drink soda. Those who drank regular soda. And those who drank diet soda.

Over that  10 year period, those who drank regular soda had their waist size increase by 70%, compared to those who didn’t drink any soda. Those who drank diet soda over the time period were worse off. For those who drank 2 or more diet sodas daily, their weight increased by a startling 500% over that same 10 year period.

This correlates to other research on artificial sweeteners and low fat/no fat foods. That there is no relationship between weight loss and low fat, no fat, low sug ar and no sugar foods. Artificial sweeteners are horrible for you. They do not contribute to weight loss. I wrote an article, Another Reason To Avoid Artificial Sweeteners, about a study that proved that aspartame converts to formaldehyde in our bodies when we consume it.

Scientists in Switzerland have found more evidence that artificial sweeteners don’t break down in our bodies. They found that we pass the artificial sweeteners on to our water supplies. They found sucralose, saccharin, and acesulfame K in their water supply, lakes, rivers, and streams.

Artificial sweeteners can be 500 times more sweet than regular sugar.

The cans that soda comes in can be bad for you as well. Most cans contain the chemical bisphenol A (BPA). This chemical is used to prevent the soda from reacting to the inside of the can. This chemical is associated with altering hormonal levels, obesity, cancer and infertility.

Many sodas contain caramel coloring to make them look more appealing. The caramel coloring is known to cause cancer.

The chemicals from drinking too much soda can leach vitamins and minerals from your body and bones. Consistent soda drinking will leach minerals, such as calcium, from your bones, leaving you susceptible to osteo-porosis as you age.

Many people know that the calories in regular soda can make you fat. So they try to cut down on the calories and sugar by drinking diet versions of soda. The diet versions can make you fatter than the regular, full sugar, full flavor versions.

Information is coming out about how we can become addicted to sugar. Problems arise with artificial sweeteners when we eat something and our brain is expecting it to be sugary. The brain is expecting a sugar rush and flood of energy. When the brain doesn’t get that rush, and it was expecting it, it can leave the brain craving more sugar. Since the craving wasn’t fulfilled, the brain will continue to crave sugar.

Even if you were to drink a full flavor, full sugar version, you would end up craving more within an hour or two. After you eat or drink something sugary, your energy levels increase, usually for about 20 to 40 minutes. After that your energy levels crash for 1 to 2 hours. This leaves you feeling lethargic and craving more sugary food or drink. It is a cycle that occurs many times throughout the day.

The trick is to slowly decrease the sugary food and drink that you are consuming. I think that it is impossible to cut everything out cold turkey. We are being bombarded by a food industry whose only interest is to get us to buy their food. It doesn’t matter how bad the food is for you. They just want you to buy it. They (the food industry) has spent millions of dollars trying to increase the addictive nature of their food (what the food industry calls “crave-ability”).

Unfortunately we are set up to fail when it comes to avoiding salty, fatty, sugary, processed foods. The processed food industry bombards us with advertisements telling us we need to eat or drink their products in order to feel good, look good, and have a good time. Keep in mind that these food companies spend literally billions of dollars every year to convince us to buy their products. They spend millions of dollars researching the exact right amount of salt, sugar and fat that should be added to a particular food to make it as crave-able (addictive) as possible. They spend millions of dollars advertising their products and trying to convince us to buy their products.

The processed food industry has spent millions of dollars finding the “bliss point” of sweets and other processed foods. This is the exact point where a sweet tastes great, but not overly sweet.

The food companies are very good at what they do. Their advertisements and marketing campaigns are very effective. Whenever my youngest son, who is six, watches a commercial, I am reminded of why advertising works when geared towards children. Every commercial my young son sees that is aimed towards children, will convince him that he NEEDS whatever it is that they are selling. That happens to us, but on a different level. As adults we are not convinced or persuaded as easily as children are. But we are still susceptible to marketing and advertising.

Don’t give into the marketing from these processed food companies. Many of the scientists that created the chemical compounds that make processed foods, will not eat the processed foods. They know too much about what went into the foods, and what they do to your body. If they won’t eat or drink their own products, that tells me that I shouldn’t either.

If all of this is not enough to make you avoid soda (and other processed foods), then think of the argument that Pepsi used to deny that someone found the body of a dead mouse in a can of Mountain Dew. PepsiCo, which produces the soda, argued that it was impossible for a mouse body to be found in a can of Mountain Dew. They argued that this is because a mouse body would dissolve if left in a can of Mountain Dew. I don’t want to take something into my body that can dissolve a mouse body. Not to mention that many people still use Coke and Pepsi to get rust off of metals. I don’t want something like that in my body. It is only going to cause health issues.

Be intelligent about what you eat. Eat natural, non- processed foods. Exercise smarter, not harder. Low impact, low intensity. This is the Pain Free Way.



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